How we make money

Software Today is free for buyers. The site earns in four ways, and each one is disclosed where it appears.

1. Quote requests

When you ask for quotes, we pass your request to up to three vendors whose product matches your need and budget. Vendors pay us for each request they receive. You pay nothing, and we share your details only with your consent.

2. Sponsored listings

A vendor can pay for a listing at the top of a relevant page. These always carry a Sponsored label. They do not change the order of the other tools.

3. Banner advertising

Banners are labelled Advertisement.

Some "Visit website" buttons are affiliate links. If you buy after clicking one, the vendor may pay us a commission. The price you pay is the same.

What money cannot buy

  • A higher position in our lists
  • A better description or score
  • Removal of a limitation we have noted

If you think a page falls short of this, tell us.

Last updated 2 Oct 2026.

Free
Tech News
· 4-minute read