CRM & WhatsApp
Best CRM for small businesses in India
CRM options for Indian small businesses, including free plans and tools built around WhatsApp and phone calls.
Updated 2 Oct 2026 · By the Software Today team · How we evaluate software
A CRM is worth having when enquiries start getting forgotten. Until then, a shared spreadsheet does the job. When you are ready, these are the options we list.
| Tool | Starting price | Free plan | Best for |
|---|---|---|---|
| SalesCard | ₹300/mo | Yes | Sales Managers, Small Business Owners, Sales Representatives who wants to build a reputation and a growing career in sales. |
| Freshsales | ₹749/mo | Yes | Sales teams that want email, calling and deals in one CRM |
| Zoho CRM | ₹800/mo | Yes | Small sales teams that need a full CRM and can start on the free edition |
| Leadvio | ₹4,995/mo | Yes | |
| Bigin by Zoho CRM | Free | Yes | Very small teams moving off spreadsheets |
| Kylas | Free | Yes | Growing teams that do not want to pay for each user |
| Robylon | Free | Yes | |
| KroLead CRM | ₹239/mo | No | |
| Telecrm | ₹1,797/mo | No | Calling and field sales teams of three or more |
| NextBright Garage | ₹1,999/mo | No | |
| Wati | ₹2,499/mo | No | Businesses that sell and support mainly on WhatsApp |
| Gangly | ₹8,200/mo | No |
Starting prices are monthly equivalents in rupees, before GST. Open a tool for plan details and the date we last checked.
Pick for how your customers reach you
- Mostly WhatsApp: choose a tool with a shared WhatsApp inbox, so the whole team can reply from one number.
- Mostly phone calls: choose a calling-focused CRM that logs calls and prompts follow-ups.
- A longer sales process with quotations and several meetings: choose a pipeline CRM that tracks deals by stage.
Watch the per-user price
Most CRMs charge for each user every month. A price that looks small becomes real money for a team of eight. A few tools charge a flat fee for unlimited users, which suits growing teams.
Start on a free plan
Several tools here are free for a small team. Use one for a month. If your people are still logging enquiries in it at the end, paying for more features makes sense. If they are not, a bigger plan will not fix that.